Kickstarters new simplified rules and Launch Now feature

Posted by Matthew on June 6th, 2014

Kickstarters simplified rules

On 4 June Kickstarter announced some upgrades to its rules and platform features.

The new simplified rules open the Kickstarter platform to a number of previously unallowed projects, such as those that revolve around self-help or beauty products. These updated rules don’t add anything new, but rather provide three principles on which projects suitability are gauged. The are:

  • Projects must create something to share with others.
  • Projects must be honest and clearly presented.
  • Projects cannot fundraise for charity, offer financial incentives, or involve prohibited items.

The new feature is called Launch Now, and effects how creators get approval for, and can launch, their projects. Fundamentally, Kickstarter now has an algorithm that analyses projects as they are created. If the projects fulfil the Kickstarter requirements, then the project can be launched at any point. This is an incredibly valuable tool, especially for creators who are interested in promoting in both the lead up to, and running of, their campaign.

You can read Kickstarters announcement here. There is also an extremely informative breakdown of what these changes really mean by Jamey Stegmaier from Stonemaier Games.

Website Reference:
Introducing Launch Now and Simplified Rules
How Kickstarter’s New “Launch Now” Feature and Simplified Rules Help Both Creators and Backers

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